01
The collaboration with Caseificio Valcolatte stems from a need: to take control of social communication, focusing the content marketing strategy on the RiCcotta range in order to strengthen a brand that is now independent but still maintains a strong connection to the parent brand Valcolatte.
02
The development of a strong communication strategy went hand in hand with an analysis of the brand and its competitive landscape. This gave birth to the brand manifesto: "An Italian tale of truth, encounters, and culinary inspiration."
03
From the development of new social sections to platform management and content production, a 360-degree strategy has been implemented to breathe new life into the pages and create a fresh brand identity, all while staying true to its core essence: Valcolatte is a family-owned company deeply rooted in its traditions.