Porada is a company that has been producing furnishing accessories for homes from all
over the world for over seventy years.
It combines the values of a deep-rooted tradition with those of a more contemporary vision, creating design elements with great skill.
A true excellence of made in Italy.
A communication campaign that could clearly tell the great value of the design
elements produced by Porada, one of the leading companies for the production of
wooden furniture in Europe.
The campaign was conceived and then developed into a transmedia strategy: from the Salone del Mobile, to live streaming organized by the company, through the production of all digital content.
Restoring nature to nature, in the Green Soul campaign, published in the main industry magazines. The wooden soul of Porada furniture finds its balance within its natural ecosystem. We have furnished an evocative space in Milan with Porada, a perfect mix of design and real nature.
A broadcast live event transmitted in more than 28 countries, translated into 6 different languages, with over 1000 participants in target (connected from different time zones). The publication of the main spot in the main world design newspapers (AD, Marie Claire and F, above all). The social strategy that has led to peak engagement over 1400% compared to the previous management.