There is a small butcher shop in the center of Piacenza that has managed to become the largest ecommerce of fine meats in Italy. Irreverent communication, Gamification and a great ability in the selection of Noble Proteins are the secrets of the success of The Butcher.
But what are the results?
Tens of thousands of satisfied carnivores, awards from the most important breeders in the world and a united and dynamic community.
“Guys, why can Nike sell sneakers online and I can’t give this chance to my
As in all success stories, the key lies in a intuition.
Thanks to this idea, together with excellent contacts with suppliers and a small newborn fan base, The Butcher was ready to digitize his business.
A butcher worthy of his name knows how to use his knives.
Market analysis, competitor analysis, tone of voice definition have given birth in a natural way to The Butcher’s digital strategy.
From rebranding, to the ecommerce site, through email and automation marketing, all of this to make the customer journey a real purchase from the trusted store.
Youtube and Facebook first. Meta, Google and Tik Tok then.
Every single activity carried out wanted to root in the users a new habit of online purchase of meat.
Long YouTube video content, easily consumable reels and gamification within the customer journey, all to fill the digital touchpoints with regular and new customers.